The phrase ‘One To Watch’ can be bandied around a little too freely these days. But in this case Alex Jones is getting extremely hard to ignore as he delivers beast after beast, the latest of which, ‘City Farm EP’, coming on Vitalik and featuring regular cohort Glimpse, indicates that the maverick London-based producer and Hypercolour label boss is not slowing down.
‘All Right’ is tough and beguiling in equal measure. The many different layers of unique sounding drums and stabs and a mixture of pitched down old RnB accapellas thrive in unison as darker elements creep in and engulf to the midway drop of that killer bassline. Glimpse re-sings and plays the parts live on his rework and illustrates his vast musicality (he was recently nominated as DJ Mag Best of British producer). He lends the track a more melodic and epic sound without losing the bass heavy punch of the original.
The varying tempos and haunting vocals of ‘Be This Final’ feat. Jennifer Rhonwen, paired with a driving bassline evoke an eerie feeling, showing Alex Jones is not afraid to strip back, mounting the tension and mood as he beckons a warped dream-like state. In contrast, ‘Still Ticks’ is full of bounce with old US house chords coupled with vocals sung by Jones himself, giving his own twist on a ‘classic’ sound.
A presence on the London House scene since 2004, Alex Jones consistently delivers sharp, modern house and techno with a distinctly trippy edge. Never conforming to one particular style and having worked with artists as varied as Robert Hood, Simian Mobile Disco and Maurice Fulton, Jones has a true understanding of the full spectrum of dance music. Surrounded by talented peers, Jones established the Hypercolour imprint in 2006 with close friend Jamie Russell and has since been releasing his own material alongside hot property such as Glimpse, Jamie Jones, Mark Henning, and Subb-an.
Other output from Alex Jones on Viva Music, Kindisch, XL, No.19, murmur and Tiga’s Turbo imprint has made big waves and he’s also heading up new labels Glass Table and Losing Suki. This Vitalik debut further marks him out as a unique character on the modern house scene with plenty to offer.